Develop and launch a site devoted to the whole Lexus ES line.
In order to make the information easily perceivable we have divided the site into 3 simple parts: video-tour, car highlights and colours.
Video-tour was created as an introductory trip around the car with 6 key stops: 3 of which demonstrate the exterior and the other 3 show the interior with interactive elements.
The section "Highlights" represents a set of adapted video reels about the main advantages of the car.
Finally, the section "Colours" showcases the whole spectrum of possible car colouring.
Creative agency BrandStudio provides full service planning and
implementation of high-tech and interactive marketing communications:
from strategic planning, building creativity and design to implementation
of media and content project support.