To design a convenient work tool for Lexus dealers for the whole model range with the option of direct comparison of all versions.
Using 3D models of the entire Lexus model range, we created a unique feature for the most detailed study of all the finer points of the cars’ exteriors and interiors. Dealers can display a visual comparison of all versions of a model to even the most exacting customer and even when the requested version isn’t in the showroom. We used the fact that apps are uploaded locally on an iPad to create top quality images, which is really important for a customer who looks for and checks out every part of a premium brand.
The app was created in several stages.
A function for comparing competitors implemented together with Jato Dynamics was added to version 2.0.
More information sections were added to later versions, making it a really unique tool for dealers.
Creative agency BrandStudio provides full service planning and
implementation of high-tech and interactive marketing communications:
from strategic planning, building creativity and design to implementation
of media and content project support.